- Trump Media sold another 2,628 BTC, bringing total sales to 7,281 Bitcoin.
- Lookonchain estimated combined realized and unrealized losses at about $555 million.
- The company launched its Truth API service while expanding beyond its Bitcoin treasury.
Trump Media has sold another 2,628 Bitcoin worth about $165 million, extending a seven-month selling trend, according to Lookonchain. The latest transaction brings total sales to 7,281 BTC after the company initially acquired 11,542 BTC for about $1.37 billion. The sales came as the company introduced its paid Truth API service while Bitcoin traded below its previous record level.
Bitcoin Sales Add to Treasury Losses
According to Lookonchain, Trump Media purchased 11,542 BTC at an average price of $118,522 per coin. However, the company later began reducing its holdings and has now sold 7,281 BTC over seven months.
Those sales generated about $545 million at an average price of $74,855 per Bitcoin. As a result, Lookonchain estimated the company’s combined realized and unrealized loss at about $555 million.
The company’s quarterly filing also outlined its remaining Bitcoin holdings. As of March 31, Trump Media held 9,542.16 BTC with a cost basis of about $1.13 billion. Additionally, the filing disclosed 2,000 BTC pledged against options.
Filing Details Remaining Bitcoin Holdings
The filing further showed that 4,260.73 BTC remain pledged against convertible notes. Those restrictions remain in place until no later than the notes’ maturity date on May 29, 2028.
Meanwhile, Bitcoin traded near $63,471, compared with its October 2025 record of $126,080. The filing also reported a $243.96 million mark-to-market loss, contributing to a quarterly net loss of $405.9 million.
Truth API Launch
Alongside the Bitcoin sales, Trump Media launched Truth API for institutional customers on Aug. 1. The service costs $100,000 per month, while customers committing to three years can pay $60,000 monthly.
According to the company, the service delivers posts from the 10 highest-ranking Truth Social accounts within milliseconds. Interim CEO Kevin McGurn said the platform provides licensed, real-time access to market-moving posts.
Separately, Sens. Elizabeth Warren and Adam Schiff wrote to SEC Chair Paul Atkins on July 28 requesting an investigation into whether the product complies with securities laws. Their letter argued the service could raise concerns about market integrity and cited President Donald Trump’s reported 41% stake in the company.
