- TRUMP token plunges after large exchange inflows, signaling sell pressure and triggering sharp market value decline.
- Demand weakens as investor interest falls compared to prior cycle, despite high-profile conference participation.
- Token down over 96% from peak, showing volatility and risks tied to event-driven meme coin markets.
The $TRUMP token fell 21.5% in 24 hours, erasing about $161 million in market value, as reported by analyst Ash Crypto. The decline came ahead of Donald Trump’s crypto conference at Mar-a-Lago in Palm Beach on Saturday. The drop followed weeks of token deposits to exchanges and reduced investor demand during the event period.
Sell-Off Follows Exchange Deposits
According to Ash Crypto, the Trump team moved $46 million worth of tokens to exchanges over three weeks. This activity coincided with increased selling pressure before the conference. He described the move as a typical “sell the rumor” event.
The token has now dropped 96.5% from its peak, removing $18.1 billion in value. Price remains near its lowest levels since launch. This decline reflects sustained selling alongside reduced holding activity.
Conference Draws Top Token Holders
Meanwhile, Donald Trump hosted top holders at his Mar-a-Lago club during the contest event. The 297 largest token holders attended the gathering, which included a keynote address. Additionally, the top 29 participants joined a VIP reception and private toast.
Trump later said he supports the crypto industry due to its growing role in the economy. However, the event was closed to the public. Contest rankings depended on token holdings and purchases of Trump-branded merchandise.
Data Shows Falling Demand and Market Shift
According to Nansen data cited by Reuters, contest participants held about $29 million in tokens. This figure is lower than the $148 million recorded during the 2025 contest. Analysts noted weaker demand compared to the earlier launch phase.
At the same time, Reuters reported the Trump family earned over $1 billion from crypto-related activities. This includes at least $336 million tied to meme coin sales in early 2025. However, retail buyers have seen significant declines in their holdings.
Separately, blockchain data linked one top wallet to Justin Sun, who ranked first again. Sun recently filed a lawsuit against World Liberty, alleging frozen assets. CEO Zach Witkoff responded, calling the claims meritless and citing user protection measures.
