- Bitget secures first-ever partnership with MotoGP, acting as Regional Partner for multiple 2025 Grand Prix events across Europe and Southeast Asia markets.
- Gracy Chen emphasizes that racing’s milliseconds mirror crypto trading’s micro-decisions, linking precision engineering with algorithmic agility to drive performance for global users.
- Jorge Lorenzo embodies “Make It Count” ethos, highlighting how strategic focus and rapid execution apply equally to MotoGP racing and crypto trading.
Cryptocurrency exchange Bitget has secured a multi-million dollar sponsorship with MotoGP, becoming its official regional partner for key Grand Prix races in 2025.
Bitget Becomes MotoGP’s First Crypto Partner
Bitget has partnered with MotoGP, the premier motorcycle racing league, and it is the first cryptocurrency organization that MotoGP partnered with. Bitget is establishing itself as the official regional partner for the Grand Prix events for Europe and Southeast Asia, which includes races in Italy, Germany, Spain, and Indonesia.
This is an opportunity for a perfect fusion of racing speed, thrill, and excitement with the algorithmic precision of crypto trading. Bitget has intersected its presence at MotoGP events to begin the journey of integrating the use of blockchain within the motorsport industry on an international scale.
Part of the Bitget sponsorship includes Bitget branding being displayed at the race venue, as well as Bitget expanding partnership activations through trackside activations, digital activations, and more on-site fan engagement initiatives for fan experiences whilst at the races. Fans that happen to be at the races Bitget sponsors will have a chance to engage with the Bitget experience often through exclusive activation experiences on site at the race.
Shared Philosophy Between Trading and Racing
Gracy Chen, CEO of Bitget, explained the connection between crypto and racing. She said, “Racing is a sport of milliseconds; crypto is a market of micro-decisions. This partnership is our way of showing the world that success — on the track or on the charts — comes down to smart moves and fearless execution.”
The campaign focuses on Jorge Lorenzo, three-time MotoGP World Champion. Jorge’s involvement connects with Bitget’s “Make It Count” tagline, which places an emphasis on exactness, control, and focus. Lorenzo, quoted on the announcement said that “I’ve always believed that you win races not just on instinct — but by making every lap, every line, every second count.”
These messages highlight the connection between the competitive spirit of MotoGP and Bitget’s focus on elite trading environments.
Campaign Rollout and Bitget’s Sports Strategy
The sponsorship will offer behind-the-scenes access for media and KOLs during race weekends, allowing them to have experiences around the MotoGP paddock with immersive experiences. Bitget-branded zones will deliver an interactive environment for attendees, blending motorsport with crypto innovation.
MotoGP CCO Dan Rossomondo added, “MotoGP is built on precision, innovation, and high-speed decisions — values that align naturally with Bitget.”
Bitget’s MotoGP deal follows global partnerships with Lionel Messi, Juventus, and LALIGA. With over 120 million users and more than $20 billion in daily trading volume, Bitget continues building its global presence through elite sports collaborations.
