- Trump Media partners with Crypto.com to launch ETFs via TruthFi, integrating Bitcoin, Cronos, and traditional assets globally.
- Trump’s pro-crypto stance fuels fintech expansion, aligning with broader ventures like NFTs, memecoins, and DeFi investments.
- Crypto-backed ETFs may reshape markets but raise regulatory concerns over Trump’s dual role as policymaker and industry player.
Trump Media has partnered with Crypto.com to launch a range of exchange-traded funds (ETFs), as Bitcoin Magazine details X. This action is taken in spite of the company’s difficulties in 2025, when its shares fell 38% before rising 9% after hours. The partnership seeks to introduce financial products backed by cryptocurrency to international markets.
Strategic Partnership for ETF Launch
Trump Media, the parent company of Truth Social, has partnered with Crypto.com to develop ETFs under its new fintech brand, Truth.Fi. These ETFs will focus on digital assets like Bitcoin and Cronos, alongside traditional securities from industries such as energy. Crypto.com will handle backend technology, custody, and cryptocurrency supply. The launch is set for later this year, pending regulatory approval.
Moreover, these funds will be accessible globally, including in Asia and Europe. Major brokerage platforms and the 140 million-user Crypto.com app provide investors with access to them. This strategic partnership seeks to capitalize on Crypto.com’s blockchain technical know-how and Trump Media’s brand influence.
Trump’s Expanding Crypto Empire
Since re-entering the White House, Trump has positioned himself as a pro-crypto leader. His business ventures have aggressively expanded into digital assets. Besides launching Trump-branded NFTs and memecoins, he has also unveiled plans for a crypto-focused financial institution.
Additionally, his sons lead World Liberty Financial, a company generating $550 million in sales while investing in decentralized finance (DeFi) tokens. Trump Media’s fintech expansion aligns with these broader ambitions. The launch of TruthFi signifies his commitment to capitalizing on the crypto market boom.
Implications and Market Impact
By incorporating digital assets into traditional investment products, this collaboration has the potential to transform the ETF market. It does, however, bring up possible conflicts of interest. Trump’s extensive commercial participation in cryptocurrency while influencing national policy may draw regulatory attention.
Despite concerns, his financial ventures remain politically unchallenged. His influence in the industry continues to grow, signaling a long-term commitment to digital assets. The Trump Media and Crypto.com collaboration may drive increased adoption of crypto-backed ETFs, potentially boosting investor confidence in the market.
