- World Liberty Financial aims to raise $1.5B to list WLFI tokens publicly through a reverse takeover of an existing shell company.
- The firm operates the USD1 stablecoin and crypto-lending platform while introducing an incentive program to drive ecosystem participation.
- Trump family ties to the project include leadership roles and policy support that strengthened regulatory clarity for USD-backed stablecoins.
World Liberty Financial is preparing to raise $1.5 billion to establish a publicly traded company that will hold WLFI tokens. The company is exploring a reverse takeover of an existing shell firm to expedite the listing process.
WLFI tokens were initially issued as non-transferable governance tokens but will soon be tradable on open markets. The fundraising plan comes as the company seeks to expand investor access to its digital asset ecosystem.
Growing Crypto Operations
The business operates the USD1 stablecoin and a crypto-lending platform. Its recently launched USD1 Points Program rewards users for trading USD1 pairs, holding stablecoin balances, and staking on approved platforms. Partner exchanges will set specific criteria for point accumulation.
World Liberty Financial plans to integrate the program with decentralized finance protocols and a mobile application once these services go live. The incentive structure aims to strengthen user engagement and increase adoption of the USD1 stablecoin across partner networks.
Investor Outreach and Market Context
According to reports, the Trump family-backed firm has approached cryptocurrency and technology investors for participation in the fundraising. Bloomberg reported that discussions are moving quickly as interest in digital asset holding companies rises.
President Trump is listed as “co-founder emeritus” on the company’s website. The Trump family has broadened its involvement in cryptocurrency through mining projects and proposed exchange-traded funds in addition to the World Liberty venture.
Trump recently signed legislation providing regulatory clarity for USD-backed stablecoins, a move that benefits companies like World Liberty Financial. This has created favorable conditions for expanding its operations.
The company has previously sold cryptocurrency to overseas investors in markets such as Israel and Hong Kong. These sales have provided international exposure and diversified funding sources.
The $1.5 billion target reflects expectations of strong institutional demand for altcoin investments beyond Bitcoin. However, WLFI tokens are less liquid than more established cryptocurrencies, presenting challenges in secondary market trading.
