- Tether and Reelly Tech bring USDT to UAE real estate, making transactions smoother for 30,000+ agents and boosting blockchain adoption.
- This partnership blends AI, crypto, and real estate, giving agents powerful tools while fostering efficiency and financial innovation.
- With UAE’s crypto market booming, Tether and Reelly are shaping the future of real estate with secure, borderless stablecoin transactions.
Tether Operations Limited has signed a MoU with Reelly Tech, a leading B2B real estate platform in the UAE. This collaboration introduces USDT into property transactions, benefiting over 30,000 local and international agents. The initiative enhances efficiency in one of the region’s fastest-growing markets. Moreover, it reflects the increasing adoption of blockchain in traditional sectors.
Empowering Agents Through Blockchain Education
The partnership aims to educate real estate professionals on using stablecoins in property transactions. Tether and Reelly will launch an interactive educational series to help agents understand the benefits of USDT. Consequently, they will gain confidence in using stablecoins for secure and seamless real estate purchases. This move aligns with the growing interest in digital assets within the UAE.
Reelly Tech connects agents with developers and provides in-depth insights into over 1,450 projects. The platform integrates AI solutions, reducing marketing costs and saving agents time. Additionally, it fosters professional growth through training, events, and community engagement. Given that agents facilitate 95% of real estate transactions in the UAE, this collaboration is expected to drive efficiency and innovation in the sector.
Crypto’s Growing Influence in UAE’s Real Estate Market
The UAE’s real estate sector is witnessing unprecedented growth. In 2024, off-plan sales reached 283 billion AED, a 27.5% increase from 2023. By leveraging this momentum, Tether and Reelly seek to showcase blockchain solutions that simplify property transactions. Moreover, stablecoins like USDT enhance liquidity and streamline payments for international buyers and developers.
The UAE ranks third globally in cryptocurrency adoption, following Singapore and Hong Kong. A digital asset ecosystem is fostered by its progressive regulatory environment, which is headed by ADGM and VARA. Crypto transactions in the UAE totaled £34 billion in 2023, a 42% increase from the previous year. To further demonstrate its dedication to the area, Tether also intends to introduce a stablecoin based on the UAE dirham.
Tether expands its blockchain initiatives in the Middle East. Besides its partnership with Reelly, it collaborates with RAK DAO and ADGM to promote Bitcoin and stablecoin education. According to Tether CEO Paolo Ardoino, this partnership supports digital economies by empowering businesses with innovative financial solutions. Reelly CEO Vitaliy Ryzhak emphasizes the need for secure and efficient international real estate investments through USDT integration.
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