- Strategy now holds 712,647 BTC, buying more even as prices fluctuate, signaling faith in Bitcoin as a long-term store of value.
- Equity sales funded the Bitcoin purchases, showing the company leverages its stock programs to expand crypto holdings.
- Strategy’s moves highlight growing corporate Bitcoin adoption and set a benchmark for other firms exploring crypto reserves.
Strategy, led by Michael Saylor, has increased its Bitcoin treasury, acquiring 2,932 BTC for roughly $264.1 million between January 20 and January 25, 2026. This latest purchase brings its total holdings to 712,647 BTC, valued at an average acquisition price of $76,037 per Bitcoin.
The company bought Bitcoin at an average price of $90,061 per coin, including fees, showing it still has strong confidence in Bitcoin as a long-term asset. This purchase also keeps Strategy at the top as the world’s largest corporate Bitcoin holder and reflects its careful, multi-year plan to build up its Bitcoin treasury.
To pay for these Bitcoin buys, Strategy sold about 1.57 million shares of its Class A stock, bringing in roughly $257 million. It also issued around 70,201 shares of preferred stock, adding another $7 million. Altogether, the $264 million raised went straight into buying Bitcoin. On top of that, Strategy still has plenty of room to issue more stock or preferred shares in the future, giving it billions of dollars of flexibility to keep adding to its Bitcoin holdings.
Corporate Bitcoin Strategy Gains Momentum
Strategy keeps buying Bitcoin as more big companies start adopting it in 2026. They see Bitcoin as a limited, inflation-proof asset that can do better than cash or traditional investments over the long run.
Despite Bitcoin’s ups and downs, Strategy keeps buying, showing it’s thinking long-term. Its huge Bitcoin holdings give the company more exposure than any other public firm, making it a trendsetter for corporate crypto adoption. Michael Saylor’s team sees Bitcoin as a strong way to store value, especially when the global economy feels uncertain.
Other companies might take this as a hint to consider adding crypto to their own treasuries. Of course, some critics worry about Bitcoin’s price swings, but Strategy shows that careful, consistent buying can work even when markets are unpredictable.
