- Rumble’s $100M Tether deal integrates USD₮, XAU₮, and BTC for direct crypto payments to creators.
- Tether invests $150M in Rumble GPUs to build decentralized AI infrastructure empowering global creators.
- Rumble’s 2026 ad model aims to attract more creators, blending free speech with crypto monetization.
Rumble has announced a $100 million advertising partnership with Tether. The two-year deal, valued at $50 million per year starting in the first quarter of 2026, aims to power the next phase of crypto-based monetization on the Rumble platform. The announcement, made on Monday, sent Rumble’s shares soaring more than 10% in New York trading, signaling strong investor confidence in the move.
The partnership marks a bold step for Rumble, a Canada-based video streaming company competing with YouTube. The deal will integrate Tether’s digital assets—USD₮, XAU₮, and Bitcoin—into the Rumble Wallet, unlocking new ways for creators to earn income. By blending crypto payments and ad revenue, Rumble seeks to transform its platform into a “freedom-first” ecosystem where creators get paid directly in digital currencies.
Rumble and Tether Expand Strategic Partnership
Rumble Chairman and CEO Chris Pavlovski described the deal as a game-changer for both platforms. “At Rumble, with the exchange offer for Northern Data, we will be in a position to expand our partnership with Tether, supply them as an anchor customer on our freedom-first AI infrastructure and help them execute on their game-changing AI plans rooted in privacy, independence and resilience,” Pavlovski said.
Besides the $100 million advertising commitment, Tether announced plans to buy $150 million worth of GPUs from Rumble. The goal is to co-create tools that empower global content creators while building decentralized AI infrastructure. Moreover, this hardware investment will help establish a self-sustaining AI network that operates independently from centralized cloud providers.
Consequently, the partnership aligns with Tether’s long-term strategy to support open, privacy-focused technology ecosystems. Tether, headquartered in El Salvador, mints USDT—the world’s fourth-largest cryptocurrency by market capitalization. The company’s expansion into AI and digital infrastructure reflects its broader ambition to push beyond traditional stablecoin operations.
Rumble’s Growing Crypto Integration
Rumble’s embrace of blockchain technology has been accelerating over the past year. In 2024, Tether committed to invest $775 million into Rumble’s platform, starting with a $250 million cash injection. The latest advertising deal adds another layer of cooperation, highlighting a deeper alliance between the two firms.
Additionally, Rumble recently began holding Bitcoin on its balance sheet, showcasing its growing belief in crypto as a financial reserve asset. The company currently holds 211 BTC, valued at more than $22 million at today’s market prices. Hence, the Tether deal appears as a natural progression in Rumble’s mission to merge freedom of speech, financial independence, and next-generation digital monetization.
As part of its ongoing growth, Rumble also announced an exchange offer with Northern Data AG. Under the agreement, Northern Data shareholders will receive 2.0281 newly issued Class A Rumble shares for each Northern Data share. The transaction, valued at nearly $800 million, will further strengthen Rumble’s technological foundation while solidifying its ties with Tether.
A New Era for Content Monetization
For creators, this partnership opens major earning opportunities. Through the Rumble Wallet, creators will soon receive ad payments in cryptocurrencies like USD₮, XAU₮, and BTC. This model introduces faster, borderless payments while offering creators more control over their income. Moreover, the integration of Tether’s stablecoins ensures stability, while Bitcoin and gold-backed XAU₮ add flexibility for users seeking diversified payouts.
Consequently, more creators are expected to join Rumble once the new ad model launches in 2026. Besides, the platform’s focus on free speech and crypto adoption positions it as a strong alternative to mainstream platforms like YouTube. As users begin to explore these new monetization features, Rumble could see an influx of creators eager to capitalize on blockchain-based rewards.
