- Ripple is rapidly building a full-service platform by integrating custody, payments, and stablecoin solutions to serve financial institutions.
- The company’s push into custody services is aimed at capturing a share of the $16 trillion market projected by 2030.
- XRP price growth is tied to Ripple’s success with RLUSD adoption and its expanded infrastructure for tokenization services.
Ripple is expanding its cryptocurrency custody offerings, positioning itself to provide tokenization services to major financial institutions. According to legal expert John Deaton, Ripple’s latest strategic moves signal a broader plan to integrate blockchain-based solutions into traditional finance.
Ripple’s aggressive entry into custody services gained traction with its acquisitions of Metaco in 2023 and Standard Custody in early 2024. Deaton points out that Ripple’s recent broker-dealer license through Hidden Road further strengthens its infrastructure. Besides building payment solutions, Ripple is now aiming to become a full-service hub for institutions adopting blockchain technology.
Ripple Targets Growing Institutional Demand
John Deaton confirms that Ripple made this shift to meet rising customer needs for safe digital asset management solutions. The industry predicts that the custody market will achieve a $16 trillion value by 2030. Ripple dedicated itself to custody services because it serves financial institutions that want blockchain integration by offering a complete package of payments along with stablecoins and asset protection.
Through its custody capabilities, Ripple builds essential infrastructure for providing tokenization-as-a-service to its customers. Under this plan, institutions will access tokenization services for real estate and stocks with a unified system. The XRP Ledger infrastructure would enable this initiative to enable tokenized assets and boost digital finance ecosystem adoption of Ripple’s stablecoin RLUSD.
Competitive Landscape Intensifies
The company has launched its new initiative amid rising battlefield heat in blockchain payments and custody. The Payment Network launch by Circle accelerated the existing competitive market. Brad Garlinghouse leads Ripple’s effort to revive its performance after the extensive battle with the U.S. Securities and Exchange Commission. Ripple works at rapid speed to claim first position in the institutional blockchain market.
XRP’s price receives increasing positive sentiment from the recent chain of acquisition deals and service extension announcements. XRP maintains its current price position at $2.30, and it has experienced a 7% increase during the previous day. RLUSD stablecoin adoption alongside XRP custody services expansion might lead to $3.30 XRP price when RLUSD reaches notable stablecoin market dominance.
