- Metaplanet has acquired the Bitcoin.jp domain to bolster Bitcoin adoption and launch projects like Bitcoin Magazine Japan and the Bitcoin Japan Conference.
- The acquisition fits into Metaplanet’s broader strategy to grow its Bitcoin holdings to own 21,000 BTC by 2026.
- Bitcoin.jp will serve as a central hub for Bitcoin-related services in Japan, including affiliate programs and commercial activities to boost revenue.
Metaplanet Inc., the Tokyo-listed Bitcoin treasury company often compared to MicroStrategy, has confirmed the acquisition of the highly sought-after Bitcoin.jp domain. The move, announced today, aligns with the company’s ongoing expansion efforts in Japan and its broader Bitcoin-related operations. Metaplanet has also revealed plans to leverage the domain as part of a new initiative called Bitcoin Japan Inc.
The purchase of Bitcoin.jp marks a significant step in Metaplanet’s strategy to strengthen its presence in the Japanese market. The domain, considered one of Japan’s most visible crypto assets, was acquired directly from its previous owner, who had held it for over a decade. Notably, there were no intermediaries involved in the deal, making it a direct acquisition. Metaplanet intends to utilize the domain for a variety of projects, including the launch of Bitcoin Magazine Japan and the Bitcoin Japan Conference, scheduled for 2027. These efforts aim to bolster Bitcoin adoption across Japan.
Expanding Bitcoin Services and Commercial Activities
Metaplanet’s acquisition is also aimed at creating new revenue streams and increasing visibility for the company’s Bitcoin operations. The company plans to turn Bitcoin.jp into a central hub for Japan’s Bitcoin ecosystem. This includes launching affiliate programs, advertising opportunities, and other commercial activities to attract both businesses and consumers. The overall goal is to position Bitcoin.jp as the leading gateway for Bitcoin-related information and services in Japan.
The acquisition of Bitcoin.jp fits into Metaplanet’s broader strategy of growing its Bitcoin treasury. With more than 20,000 BTC currently in its possession, valued at over $2.35 billion at current market prices, Metaplanet is already one of the most significant corporate Bitcoin holders in Asia. The company’s plan is to increase its holdings to 21,000 BTC by 2026, further cementing its status as an aggressive corporate buyer in the cryptocurrency space.
Positive Financial Outlook for Bitcoin.jp Domain
From a financial perspective, Bitcoin.jp will be categorized as an intangible fixed asset in Metaplanet’s accounting records. As such, it will be subject to standard amortization rules. While the acquisition will not have a substantial impact on the company’s 2025 fiscal year, management expects the domain to contribute positively to the company’s revenue in the future. This makes Bitcoin.jp not only a strategic acquisition for expansion but also a valuable asset that is expected to generate returns in the years ahead.
