- Méliuz becomes Brazil’s first public firm to hold Bitcoin, triggering a 116% stock surge and setting a bold corporate treasury trend.
- Global firms like DayDayCook and Al Abraaj join Méliuz in Bitcoin treasury moves, signaling wider institutional crypto adoption.
- Bearish crypto sentiment hints at upcoming price rebound as companies worldwide boost Bitcoin holdings amid market uncertainty.
Brazilian fintech Méliuz has shaken up corporate treasury strategy in Latin America. The firm recently acquired 274.52 BTC for $28.4 million. This bold move made it the first publicly listed company in Brazil to adopt Bitcoin as a treasury asset. The purchase, made at an average price of $103,604 per coin, boosts Méliuz’s total Bitcoin holdings to 320.2 BTC. At current prices, those holdings are now worth over $33.3 million. This shift, overwhelmingly approved by shareholders, marks a pivotal moment for institutional Bitcoin adoption in emerging markets.
Since Méliuz’s initial Bitcoin buy on March 6, its stock price has surged 116%. It jumped from $0.68 to $1.47, according to Google Finance. This mirrors gains seen by other early adopters like Strategy and Metaplanet. Hence, the growing correlation between Bitcoin accumulation and public company stock appreciation continues to gain attention.
Moreover, Méliuz stated that its primary mission is now to accumulate Bitcoin in an accretive way. It plans to leverage its cash flow and corporate structure to maximize BTC exposure. Consequently, this model introduces a fresh playbook for digital asset integration in corporate treasuries.
Global Firms Follow Suit
Méliuz’s decision comes amid a global trend. New York-based DDC Enterprise (DayDayCook) announced a 100 BTC acquisition, targeting 500 BTC in six months. Over the next 36 months, the company aims to hold 5,000 BTC. This long-term strategy echoes Méliuz’s aggressive pivot, reinforcing Bitcoin’s growing role in treasury diversification.
Additionally, Bahrain’s Al Abraaj Group recently bought 5 BTC. It became the Middle East’s first listed company to adopt Bitcoin in its treasury. The firm emphasized a long-term strategy backed by 10X Capital. Meanwhile, in the U.S., David Bailey’s Bitcoin-native company Nakamoto secured $710 million to launch a new Bitcoin conglomerate.
Sentiment Indicates Potential Upside
On-chain data from Santiment suggests a growing bearish tilt in social sentiment. However, this often signals upcoming price rebounds. Historically, increased bearish sentiment aligns with local BTC price bottoms.
Source: Santiment
Bullish crowd peaks, in contrast, often precede price tops. On May 14, traders showed renewed caution without a strong price drop, hinting at potential bullish momentum ahead.
