- AI.com domain sold for $70M in cryptocurrency and will debut with a Super Bowl commercial.
- The platform introduces a private consumer AI agent for tasks across apps and services.
- The project links Crypto.com leadership with a new consumer-focused AI initiative.
AI.com marks a new phase in consumer artificial intelligence after a record-breaking $70 million domain acquisition. The platform will introduce a personal AI agent designed to operate across apps and services for everyday users.
Record Domain Deal and Strategic Branding
AI.com became the most expensive disclosed domain purchase after Kris Marszalek acquired it for about $70 million. The Financial Times reported that the transaction was completed entirely using cryptocurrency through domain broker Larry Fischer.
Marszalek described the purchase as a long-term branding decision rather than a speculative resale asset. He positioned AI.com as a trust-building entry point for users in a fast-moving artificial intelligence market.
The rollout is scheduled to coincide with a Super Bowl commercial broadcast on NBC. This approach mirrors Crypto.com’s earlier strategy of using major sports events to introduce new technology brands to global audiences.
Social media reaction reflected mixed sentiment toward the announcement. Tweets and Stockwits posts noted the scale of the domain investment and its link to consumer-facing AI products.
Consumer AI Agent and Product Architecture
AI.com announced the launch of a private and personal autonomous AI agent for consumers. The agent is designed to handle actions such as messaging, organizing work, and executing tasks across connected applications.
According to the company, each agent operates in a secure and segregated environment.
User data is encrypted with individual keys, and permissions remain under user-defined capability limits.
The platform allows users to create an AI agent in about 60 seconds without technical knowledge. Free access is available at launch, while paid subscription tiers will offer expanded features and higher token limits.
Tweets promoting the product emphasized its ability to trade stocks and automate workflows. The company stated that improvements made by individual agents will be shared across the network of users.
Corporate Context and Market Response
Marszalek will continue serving as CEO of both AI.com and Crypto.com. He said the objective is to mainstream consumer AI agents in the same way cryptocurrency reached mass adoption.
Crypto.com previously signed a $700 million naming-rights agreement for a Los Angeles stadium in 2021. The firm has also entered high-profile partnerships, including ventures linked to Trump Media & Technology Group.
The company has faced criticism from some users on online forums. A Reddit post alleged that validator voting power was used to restore burned tokens, which could dilute CRO holders.
Regulatory scrutiny has also followed Crypto.com in Europe. In March 2024, Dutch authorities fined its operator €2.85 million for offering services without proper registration.
AI.com stated that future offerings may include financial service integrations and agent marketplaces. The company also referenced plans for co-social networks linking human users with autonomous agents.
The Super Bowl launch positions AI.com as a consumer gateway into agent-based artificial intelligence. The strategy connects large-scale branding with a product built for routine digital tasks and privacy-focused control.
