- GameSquare launches a $100M Ethereum treasury plan, combining DeFi strategies with NFTs and stablecoins to maximize returns.
- The company partners with Dialectic’s Medici platform to target 8–14% yields, far above average Ethereum staking benchmarks.
- An $8M public offering fuels GameSquare’s ETH strategy as it deepens its presence in crypto finance through real yield generation.
GameSquare, a Nasdaq-listed tech and media firm, has announced a bold move into Ethereum. The company’s board approved a phased investment of up to $100 million in ETH. This is a shift toward crypto-driven treasury management. GameSquare also priced a public offering of over 8.4 million shares at $0.95 each, raising $8 million to fuel the first phase. The funds will support its newly launched Ethereum-based treasury strategy, developed in partnership with Dialectic.
The alliance with Dialectic brings a strategic edge. It allows GameSquare to tap into advanced crypto-native yield mechanisms. Besides simple ETH holding, the strategy aims to generate real yield through on-chain protocols. The plan also includes stablecoins and NFTs to diversify holdings and boost returns over time.
ETH Yield Strategy Powered by Medici
GameSquare’s Ethereum strategy will run on Medici, Dialectic’s proprietary platform. This tech stack blends machine learning, automated optimization, and advanced risk controls. The platform targets 8–14% yields, well above typical ETH staking rates of 3–4%.
Additionally, Medici’s multi-layered risk safeguards are already known for offering best-in-class risk-adjusted returns in decentralized finance. Hence, GameSquare aims to not just store ETH but also actively grow it through DeFi strategies. The company expects this treasury setup to bring long-term gains while managing volatility.
CEO Justin Kenna sees this move as a financial evolution. He says it boosts GameSquare’s capital flexibility while aligning with growing institutional crypto adoption. Moreover, Kenna highlighted the company’s broader push into new digital revenue streams, which now includes Ethereum-based assets.
GameSquare’s share offering adds another layer of momentum. The company raised $8 million, with a 45-day option to sell more shares. These funds will kickstart the ETH strategy and support overall growth plans. Lucid Capital Markets is managing the sale.
