- Floki becomes Official Cryptocurrency Partner of Nottingham Forest for the 2024/2025 Premier League season.
- The partnership grants Floki visibility through stadium advertising, social media, and Premier League media backdrops.
- Floki’s collaboration with Nottingham Forest aligns with its strategy to expand market presence in the global sports industry.
Floki has announced that it will be the Official Cryptocurrency Partner of Nottingham Forest Football Club for the 2024/2025 Premier League season. This partnership follows closely the announcement of Valhalla’s comprehensive marketing campaign across the entire Premier League, marking Floki’s expansion into the world of elite football.
Nottingham Forest’s Historic Partnership
Nottingham Forest, established in 1865 and renowned for their back-to-back European Championships, has chosen Floki as their cryptocurrency partner. This alliance is set to introduce the Floki brand to a vast audience, leveraging the Premier League’s massive global reach. The Premier League broadcasts to 712 million households in 190 countries, drawing over 2 billion viewers throughout the season.
Floki’s Expansive Exposure
As part of the partnership, Floki will gain visibility through various channels. Notably, Floki’s branding will be displayed on the stadium’s perimeter boards during all Nottingham Forest home matches. These fixtures include 19 Premier League games and additional domestic cup matches. Furthermore, Floki will benefit from three minutes of LED advertising during each home game, ensuring high exposure to the club’s global audience.
Leveraging Social Media and Media Presence
In addition to in-stadium visibility, Floki’s brand will be integrated into Nottingham Forest’s social media channels. This includes full-time score posts and substitution announcements, further amplifying the brand’s reach.
Additionally, Floki will appear on Premier League interview and press conference backdrops, offering further media exposure. The partnership also includes a full-page presence in matchday programs, with Floki’s branding on the front cover, cementing its presence in both digital and print media.
This partnership aligns with Floki’s strategy to broaden its market presence, utilizing Nottingham Forest’s rich football heritage and extensive fanbase. By aligning with one of football’s historic clubs, Floki seeks to engage with a global audience, marking a forward move in its marketing journey.
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