- Don Jr. and Eric Trump predicted Bitcoin could trade between $150,000 and $175,000 by the end of 2026 during the Bitcoin 2025 conference.
- The Trump sons are actively involved in American Bitcoin and World Liberty Financial, expanding their presence in mining and DeFi sectors.
- Michael Saylor influenced the Trump family’s Bitcoin strategy, leading to treasury initiatives and investments through Trump Media and American Bitcoin.
At the Bitcoin 2025 conference in Las Vegas, Don Jr. and Eric Trump forecasted that Bitcoin could surpass $170,000 by the end of 2026. Their public optimism signals a growing focus on digital assets within the Trump family’s business interests.
Trump Brothers Reveal Bitcoin Price Targets on Stage
During their on-stage appearance, Donald Trump Jr. predicted Bitcoin would range between $150,000 and $175,000 in the next 18 months. Eric Trump added a touch of humor by saying Bitcoin could go “to the moon,” before noting that global demand is outpacing supply.
Eric stated that 0.1 Bitcoin could become extremely valuable as institutional interest grows. “Every single day, people are allocating billions and billions of dollars to it,” he said. Bitcoin was trading at $107,502 during their speech, following a rally from early April lows around $76,450. The digital asset had recently set an all-time high of $112,000 on May 22.
Crypto Ventures and Partnerships Gain Momentum
Beyond public support, the Trump family is now deeply involved in multiple crypto ventures. Don Jr. confirmed they are actively building projects, saying, “We’re actually executing on all of these things, and we’re very long crypto.”
One of their key initiatives is American Bitcoin, a mining company associated with Nasdaq-listed Hut 8 Corp and American Data Centers. The firm plans to go public via a SPAC merger in Q3. Another project, World Liberty Financial, is focused on decentralized finance and is preparing to launch its own stablecoin.
Eric credited Michael Saylor for inspiring the family’s crypto-focused direction. According to him, Saylor once encouraged the Trumps to mortgage Mar-a-Lago to buy Bitcoin. “I’ve never seen that in any other industry,” Eric noted, referring to Saylor’s advocacy for increased participation in Bitcoin adoption.
Trump Media Eyes Bitcoin Treasury Strategy
Further indicating a deep shift, Trump Media and Technology Group (DJT), which operates Truth Social and Truth.Fi, recently unveiled plans to raise $2.5 billion to establish a Bitcoin treasury. American Bitcoin is also pursuing a “Bitcoin per share” model—similar to Saylor’s MicroStrategy—aimed at boosting shareholder value through treasury holdings.
Eric said he now interacts with numerous institutions building their own Bitcoin treasuries. “Just a year ago, there were fewer than 100 companies doing this,” he said. He also pointed to growing interest from regions like the Middle East, Asia, and Africa.
The Trump sons view Bitcoin as central to their future business strategies. Eric explained that the cryptocurrency is being adopted by entities from royal families to private offices, suggesting that the adoption curve is now global.
Political Scrutiny and Crypto Advocacy Increase
Despite growing crypto involvement, the Trump family is facing political scrutiny. A new bill sponsored by Rep. Maxine Waters and supported by 14 House Democrats seeks to ban politicians and their families from investing heavily in crypto. The bill’s release follows requests for detailed reports on Trump-related crypto transactions, including memecoin and token sales.
Eric responded by highlighting personal experiences with financial institutions. “My accounts just stopped working,” he said, describing it as evidence of systemic corruption. He expressed frustration toward large banks and called the traditional financial system “weaponized.”
To him, crypto offers a better path. “It makes everything cheaper. It makes it faster. It makes it safer. It makes it more transparent,” he said. The Trump family appears committed to leveraging crypto both as a financial tool and as a vehicle for broader strategic goals.
