- Marszalek spent $70M in crypto to acquire AI.com, setting a new domain sale record.
- AI.com will host autonomous AI agents managing tasks, messaging, and workflows.
- The Super Bowl ad drove massive traffic, temporarily crashing the AI.com website.
The AI.com domain has been officially purchased by Crypto.com CEO Kris Marszalek in a set record of $70 million in crypto. The platform was then launched with autonomous AI agents, capable of managing tasks and enhancing features.
Marszalek Secures AI.com Domain in Historic Crypto Deal
Crypto.com CEO Kris Marszalek finalized the AI.com domain purchase in April 2025 for $70 million. The sale is the largest publicly disclosed domain transaction on record.
The previous top sales included CarInsurance.com at $49.7 million in 2010 and Voice.com at $30 million in 2019. Analyst Broker Larry Fischer noted the rarity of such opportunities.
Marszalek stated that AI will be one of the greatest technological waves over the next 10 to 20 years. The CEO has previously invested heavily in naming rights, including the Staples Center rebranding.
The AI.com acquisition serves as a strategic launchpad for Crypto.com’s new consumer AI platform. The platform aims to offer personal AI agents capable of executing multiple daily tasks for users.
AI.com Launches Autonomous Agents During Super Bowl
The AI.com platform debuted its agentic AI product during Super Bowl 60 on February 9, 2026. The commercial encouraged viewers to create handles on the site, generating a massive influx of traffic.
The ad introduced agents that can organize work, send messages, execute app actions, build projects, and even trade stocks.
Marszalek emphasized the agents’ ability to autonomously build new features. The improvements made by one agent are shared across the network, increasing utility for all users.
Future Features and Subscription Options for AI.com
AI.com users can access the platform for free, with paid subscription tiers providing advanced capabilities and higher input token limits. The company is actively exploring additional offerings.
Planned features include financial service integrations, agent marketplaces, and co-social networks for human and AI collaboration. Users will select usernames, and AI handles to personalize their agents.
Marszalek’s vision is a decentralized network of billions of self-improving agents. The network aims to accelerate capabilities and contribute toward developing artificial general intelligence.
