Aptos Partners with Myco to Accelerate Web3 Entertainment Expansion

• Aptos and Myco are partnering to bring over 13 million users and 3 million active viewers to the Aptos blockchain.
• Myco will integrate its content, including movies and live sports, into Aptos, with user-generated content launching by year-end.
• This partnership builds on Aptos’ recent collaborations, including efforts to boost Japan’s Web3 ecosystem with Alibaba Cloud.

The Aptos Foundation has unveiled a strategic partnership with the Web3 streaming platform Myco to drive mainstream adoption of Web3 entertainment. This collaboration is set to integrate Myco’s vast user base into Aptos’ layer-1 blockchain ecosystem, significantly advancing the growth of decentralized entertainment.

Myco’s Integration into Aptos

Myco, which recently rebranded from Mcontent, will now host its content, including documentaries, movies, and live sports, on the Aptos blockchain. The platform is poised to bring more than 13 million users, with 3 million active monthly viewers, into the Aptos network. Additionally, user-generated content is expected to go live on-chain by the end of the year, further enhancing the platform’s offerings.

This partnership marks another milestone in Aptos’ expanding influence within the Web3 space. The foundation has been actively pursuing collaborations that bolster its market presence. Recently, Aptos teamed up with Alibaba Cloud to enhance Japan’s Web3 ecosystem, and earlier this year, it partnered with Jambo to foster digital economies in emerging markets. These strategic moves underscore Aptos’ commitment to advancing Web3 technology on a global scale.

The Web3 Streaming Landscape

The broader streaming industry is witnessing a transformation with the rise of Web3 platforms. Decentralized content creation and streaming services are leveraging blockchain technology to offer users more control and incentivization. Aptos and Myco’s collaboration is part of this larger movement towards decentralized entertainment, which includes other prominent projects like Livepeer, Audius, and Theta Network.

Aptos and Myco’s partnership is poised to reshape the landscape of Web3 entertainment by integrating a vast user base into the Aptos blockchain. As the Web3 industry continues to evolve, collaborations like this are crucial for driving mainstream adoption and expanding the reach of decentralized technologies.