- Melanion Capital will deploy €50M directly into Bitcoin through a private treasury framework.
- The firm’s model aims to offer flexibility in liquidity management without public disclosure limits.
- Executives plan to use the initiative as a blueprint for private companies adopting Bitcoin reserves.
Melanion Capital has unveiled a new strategy that places Bitcoin at the core of its corporate reserves, marking what it describes as Europe’s first private regulated Bitcoin treasury model.
The firm plans to raise €50 million (approximately $54 million) for direct allocation into Bitcoin. This shows a growing trend among companies shifting away from traditional cash holdings.
Unlike previous treasury moves from public companies, Melanion’s approach is structured through a private framework, allowing greater control over volatility management and liquidity planning. The firm intends to apply the strategy on its own balance sheet before offering it as a structured model to other businesses.
Private Structure Designed for Flexibility
According to Melanion, the decision to engineer a private treasury strategy, rather than a publicly disclosed one, provides operational advantages. The firm argues that private entities can implement deals more efficiently without quarterly disclosure obligations.
This approach differs from traditional buy and hold treasury policies. Instead, Melanion intends to layer capital structuring techniques and liquidity design over basic Bitcoin exposure. This framework aims to show how a Bitcoin treasury can be maintained while still adapting to market changes.
Strategy as Blueprint for Companies
Melanion states that the initiative is not limited to internal balance sheet restructuring. The company plans to use the model as a working example for other private enterprises seeking Bitcoin-based treasury allocation.
The strategy builds on Melanion’s earlier involvement in Bitcoin-linked financial products. In 2021, the firm launched what it identified as Europe’s first Bitcoin Equities UCITS ETF, which provided regulated exposure to Bitcoin related stocks. The new treasury structure expands this previous effort into direct Bitcoin holding rather than equities tracking.
Long Term Store of Value Approach
Founder and CEO Jad Comair said the shift toward a regulated treasury reflects a belief that Bitcoin functions as a durable reserve instrument. Meanwhile, Paul Dalziel, Head of Bitcoin Treasury Strategy, noted that the firm’s objective extends beyond asset preservation.
He stated that the model seeks to demonstrate how Bitcoin can become an active performance driver when paired with capital optimization techniques. The upcoming €50 million raise will serve as a live test case for that thesis.
Melanion intends to use it to illustrate how private companies may adopt similar structures without relying on public market mechanisms.
