- Empoli FC’s jerseys now feature blockchain-powered smart tags, ensuring authenticity and tracking production via the VeChain blockchain.
- WoV Labs’ Digital Product Passport lets Empoli FC fans claim digital ownership of jerseys, creating a unique, collectible experience.
- Blockchain technology enables Empoli FC fans to unlock exclusive content and VIP perks with just a tap of their smartphone on their jersey.
Empoli Football Club, in partnership with WoV Labs, is launching blockchain-integrated jerseys for the upcoming 2024/25 Serie A season. The initiative introduces a new way for fans to engage with their team by embedding smart tags in every official jersey.
These tags connect to WoV Labs’ Digital Product Passport (DPP) 2.0, which offers a seamless blend of authentication, ownership, and enhanced interaction. The DPP, powered by VeChain’s blockchain, tracks every aspect of the jersey’s journey, providing a comprehensive digital record that fans can access with just a tap.
Verifying Authenticity Through Blockchain Technology
Empoli Football Club is taking fan engagement to new heights by offering a unique verification process for each jersey. With blockchain technology at its core, the Digital Product Passport 2.0 allows fans to verify the authenticity of their jersey by simply tapping their smartphone.
This tap provides access to the entire lifecycle of the jersey, offering insights into its production, material sourcing, and sustainable practices. Notably, this secure digital ledger ensures the jersey’s authenticity, bringing a new level of trust to sports merchandise.
Ownership and Collectibility Enhanced by Digital Twins
Beyond authenticity, the partnership between Empoli and WoV Labs also transforms the jersey into a collectible. Each jersey is linked to a digital twin on the VeChain blockchain, allowing fans to claim ownership of both the physical and digital versions.
This introduces a new dimension of fandom, where supporters can interact with their team’s merchandise in a dynamic and personalized way. Fans can unlock exclusive content and token-gated experiences, creating a stronger connection between the club and its followers.
Exclusive Experiences and Transparency for Fans
Empoli Football Club’s collaboration with WoV Labs extends beyond collectibility, enhancing the fan experience through digital ownership. Fans who tap their jersey’s smart tag will gain access to exclusive campaigns, match day perks, and behind-the-scenes content.
The DPP also enables fans to track their jersey’s story from design to production, emphasizing transparency and sustainability. By leveraging blockchain technology, the club ensures that fans are at the center of the action, seamlessly integrating digital innovation into their match day experience.
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