Adidas Collaborates with Ethereum NFT Collection Doodles for Exclusive Apparel Release

• Adidas partners with Ethereum NFT collection Doodles, blending digital art and physical fashion.
• Limited collectibles, including the Deysi Tracksuit and Superstar Shoes, cap at 200 items each.
• Doodles maintains a robust market cap of nearly $45 million with a floor price of 1.67 ETH.

Adidas has partnered with the Ethereum-based NFT collection, Doodles, to offer exclusive swag packs and the opportunity to claim co-branded physical apparel. This collaboration highlights a unique approach to merchandise sales, blending traditional fashion with the burgeoning world of NFTs.

The limited-edition collectable packs, featuring two items per pack, are designed to merge digital art with tangible fashion pieces. They are available on the Adidas Originals x Doodles online storefront until August 16, with prices ranging from $4.99 for a single pack to up to $374.99 for bundles containing multiple packs. Each purchase promises an immersive experience into a crossover of digital artistry and physical fashion.

A standout feature of the cooperation is the inclusion of physical items bearing the distinct touch of Deysi, the digital mascot from the recent Pharrell Williams and Coi Leray song “Not in the Store.” The items, specifically the Deysi Tracksuit and Superstar Shoes, are limited to 200 pieces each, making them exclusive collectables for fashion and NFT enthusiasts. 

Doodles is an Ethereum NFT-based project, initially known for its 10,000 generative profile pictures (PFPs) created by artist Scott “Burnt Toast” Martin. The project has seen significant growth under the stewardship of Pharrell Williams, the chief brand officer. Alongside fashion, Doodles is expanding into entertainment with projects like the animated film “Dullsville and the Doodleverse,” which features music from its associated soundtrack.

The project recently introduced DoodlesTV, a membership service that offers exclusive access to music videos and other content via NFT access passes sold through the Ethereum layer-2 scaling network Base. 

As of the latest updates, Doodles NFTs boast a market cap of nearly $45 million and maintain a floor price of 1.67 ETH, or approximately $4,306, showcasing a slight decrease in value over the last 24 hours. This platform continues to attract a diverse audience, with 4,198 unique collectors currently holding the tokens.